Pete Jones has worked in the shared ownership industry for over 15 years. Having gained an honors degree in Economics and Accounting from Leeds University in England, he saw the light, left accounting and ventured into the world of sales and marketing at Eastman Kodak where he held area management responsibility for the Digital Imaging Division.

He left in the late 80’s to join a start up venture, specializing in the rapidly growing arena of software productivity. It was here he met his current business partner Steve Pentland and together they built up and sold the software company to a US venture and Pete stayed on and ran the sales operation and 3rd party distribution channels.

Pete then joined Group Impact [formerly AVTV] founded by Steve Pentland and led the change from their origins as a Film Production Company to a full services Marketing Agency, winning over 50 awards at ARDA for their work, Group Impact became recognized leaders in providing solutions that helped increase sales results for shared ownership developers around the world.

This led to the formation and building of Generator Systems, the world’s first truly interactive networked sales system, which is revolutionizing the way shared ownership products are being sold. With a growing base of installations around the world, including Europe, North America, Latin America and Asia Pacific – over $1 billion of timeshare, fractional and real estate sales were made using the Generator sales system last year.

When not flying round the world, Pete enjoys time with his wife, two daughters and various animals and generally tries to behave himself, pay for everything and do what he’s told!