Strong timeshare sales in Europe, new study reveals

A new study commissioned by The Resort Development Organisation (RDO) reveals strong timeshare sales in Europe, despite the ongoing recession.

According to the latest research, European sales totalled approximately €750 million last year, and the study also highlights a new trend towards shorter term timeshare products.

RDO unveiled the figures at their annual conference in London last month at the Pestana Chelsea Bridge Hotel. RDO commissioned Bournemouth University’s Market Research Group (MRG) to undertake the extensive research study, and the report analyses the performance of the industry in 2011, specifically sales volumes and the value of sales, s well as employee numbers and payroll numbers.

According to the report, 78,118 sales were made across Europe in 2011, with an average of 121 sales per resort. The average sales value at each resort topped the €1 million mark, with the average sale value over €9,500.

What’s interesting about the report – in addition to the positive figures – is that this year, the study included shorter term timeshare products which are more economically priced, and this is a new and rising trend in the shared ownership industry.

In previous years the sales would have been based on average price of a classic timeshare week. So this reflects a shift towards shorter term, limited term products which can be bought and held for five to ten years, with an exit strategy at the end of the term already in place. Today’s timeshare buyer is typically now a younger family, who perhaps wants to buy a five to ten year term product to enjoy holidays at various resorts around the world, but who may not require a longer term product.

The study highlighted 1,345 resorts around Europe, and reveals an estimated 40,000 employees supporting resort sales and operations during 2011, with an average of nearly 30 employees at each resort. Each developer had an average of 152 employees.

The corresponding payroll across Europe exceeded €848 million with an average of more than €630,000 per resort. Each developer had an average payroll of more than €2.3 million.

The report is very good news for both the industry and buyers because it underscores the fact that the timeshare industry remains robust, is adapting to consumers’ needs in the current economy, and continues to evolve, creating new products for a whole new generation looking for new and exciting holiday experiences, adapted to their lifestyle.

Dial An Exchange CEO Named to Australian Timeshare Hall of Fame

Francis Taylor, CEO of Dial An Exchange (DAE), one of the world’s largest independent timeshare exchange organizations, was recently inducted into the Australian Timeshare and Holiday Ownership Council Hall of Fame (ATHOC) at its industry conference in Cairns, Australia.

Founded in 1994, the ATHOC recognizes individuals who have contributed significantly to the improvement of their organization, the timeshare industry, and the council (ATHOC). The coveted award is presented only when ATHOC’s Board of Directors determines that there is a worthwhile recipient.

Francis Taylor’s began his timeshare industry career in 1994 as an employee of Interchange Timeshare Exchange. He founded Dial An Exchange in1997 on Australia’s Gold Coast with his business partner at the time, Marc Chouinard, focusing on delivering excellent customer service to their resort and timeshare owner clients.

Commented Ramy Filo, DAE Chairman of the Board, “Developing genuine relationships with resorts and doing everything possible to ensure member exchanges were the founding principles upon which Taylor modeled our business. When combined with DAE’s unique model of zero membership fees and low transaction fees, a new level of value was introduced to consumers desiring to use their timeshare for an international exchange. In just 15 years, the result has been an amazing ‘David vs. Goliath’ scenario with DAE achieving unimagined success in competition with the top two formidable multi-national companies, which had amassed almost total ownership of the timeshare exchange market-place globally. Today, Francis is recognized as one of the industry’s pioneers in successfully transporting the timeshare exchange model online, enabling exchanges to be booked and confirmed in real time. Many initiatives he first conceived and developed for DAE have now become industry standards.”

Francis Taylor will be attending and speaking at the AOCAP conference next month.

Francis Taylor – CEO, Dial An Exchange

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Francis Taylor has a diverse background in customer relations, service and corporate administration.

After gaining several years’ experience in the timeshare industry, Francis co-founded DAE in Australia in 1997. Since then Francis has been at the helm of this growing company which is now recognised as the largest independently-owned timeshare exchange provider in the world, servicing a global market from offices in Australia, the USA, Europe, New Zealand, South Africa, China, Thailand and India.

Identifying a gap in the market for a more personal and customer-focused service, and relentlessly pursuing that single objective, was possibly his first and most significant insight. Simplicity, transparency and customer satisfaction are at the heart of DAE’s amazing success.

Fractional Ownership News Karma Resorts signs up to The Registry Collection

Karma Resorts, a high-end luxury resort brand and part of the Karma Royal Group of companies, has signed an affiliation agreement with The Registry Collection fractional exchange programme.

The first two Karma Resorts to affiliate to The Registry Collection under the new agreement will be Karma Kandara and Karma Jimbaran, both in Bali, Indonesia. Buyers at each have the choice of whole or fractional ownership property.

John Spence, founder and chairman of the Karma Royal Group, said: “In the true spirit of Karma, these residential resorts offer the purchaser a complete lifestyle concept. Exceptional accommodation is standard with Karma. Beyond that, we have introduced the Nammos Beach Club which, with live DJs and beach parties, is a new entertainment asset that will appeal to the younger buyer. This sits with the many other guest offerings such as Karma’s renowned authentic and personalized Spa and Wellness treatments, first-class restaurants and lounges.

“The Karma DNA is designed to attract the younger affluent buyer and it will be at the heart of our product development as we progress our plans for significant expansion into the European market in the next five years. The integration of a high-end exchange component will bring yet greater flexibility and advantage to an already exceptional ownership proposition. In selecting The Registry Collection as our luxury exchange service provider, I am confident our owners will receive world-class customer service, together with alternative accommodations of a consistent quality with their Karma-owned properties,” he added.

Dimitris Manikis, vice president, business development, RCI Europe, Middle East and Africa, said: “The Karma properties are simply stunning and benefit from being offered by a well-established and trusted brand in the up-scale leisure property sector. Each property is a fabulous asset to our luxury property exchange portfolio, and they are great additions to the choices offered to members of The Registry Collection program. We will be servicing Karma Resorts’ owners through our program’s dedicated customer service team and we look forward to strengthening our relationship with John and his group through our commitment to the delivery of an exceptional service to his owners.”

 

John Spence, is the latest big name to join the list of speakers at The Alternative Ownership Conference Asia-Pacific (AOCAP). Spence is one of a number of leading speakers who will provide hotel operators and resort developers with an abundance of knowledge, insight, and understanding of the alternative ownership industry throughout Asia Pacific.

The entrepreneurial chairman and owner of Karma Royal Group now has an impressive portfolio of brands – Karma Resorts, Chakra Resorts, Karma Beach International, Karma Spa and Royal Resorts – spanning from Asia to Europe, Australia and the Caribbean, with development plans for the Bahamas, Cuba, Brazil, North America, the Seychelles and the Middle East. He was also named the 2010 Ernst & Young Australian Entrepreneur Of The Year.

 

Timeshare Owners Spend More than Hotel Guests

Existing timeshare owners are nearly guaranteed to take a vacation and feel rich while doing it. Here’s why. The timeshare dichotomy continues. Four years after the economic meltdown, new timeshare sales are still lagging as consumers postpone purchases. But those already owning timeshares are taking their vacations and spending like its 2007 and the rosy numbers are making the traditional hotel industry take notice.

This week we’re down at the Shared Ownership Investment Conference in the timeshare capital of the world; Orlando. It’s our annual insight into the timeshare business and this year’s event is delivering lots of great stats about this side of the travel industry.Here’s one piece of obvious news to start. People love to vacation and many Americans in particular think it’s their right to get away; especially if they own a timeshare.“The reality is it doesn’t matter what is going on in the world, if you paid for it you are going to use it,” said Howard Nusbaum, President and CEO of the American Resort Development Association (ARDA).

That attitude helped timeshare resorts achieve a pretty amazing 79 percent occupancy in 2011, according to a study conducted by ARDA. Nussbaum said that when a community has timeshare properties it helps to even out an ebbing economy and boosts a healthy one. Maintenance fees during that same period rose 6.2 percent to $776.

That’s because when pre-paying for a vacation timeshare owners feel they have more money in their pockets since they won’t get hit with a huge hotel bill at the end of the week. That sense of richness not felt in the general economy in years propelled spending last year to $247 per group at the timeshare resort an additional $1,262 in the local community. Broken down into individuals they spent an average of $72 on site and $366 off site.

“People want to shop in the local grocery store. They want to play that round of golf. It’s a reason many communities are seeking to have timeshare as part of their resort mix,” said Nussbaum.

The study also revealed the more money a family earns annually the more likely they are to purchase a timeshare. The average age of a timeshare purchaser is 51 and 53 percent are female. Eighty-nine percent are homeowners, 74 percent are married, 62 percent hold a college degree while their median household income is $74,000. While 1.8 percent of U.S. households own a timeshare, 14% of households earning more than $150,000 own one.

Timeshare owners seemed more resilient to the dip in the economy too with Nussbaum reporting that “even in darkest days of the Great Recession nearly nine of 10 owners were current with maintenance fees and that continues to be true. We are even seeing an improvement.”
The timeshare rental market is turning into a nice business as well. Where properties rarely rented out available space before the recession, now timeshare resort operators see it is a valuable revenue stream. Last year rentals brought in $1.7 billion here in the United States. That translates to about 15 million room nights at $148 per room per night.

According to ARDA, domestically there are 1,548 timeshare resorts with 200,000 units in 47 states. They are owned by eight million U.S. households that have purchased 8.4 million intervals.

New timeshare sales are on the comeback, however, now that the economy has stabilized but sales are still way behind the economic peak in 2007. In 2011 sales totaled $6.5 billion with nearly 350,000 intervals sold at an average price of $18,400.

“We have been absorbing product over last four years and have reached a more sustainable level. With the credit crunch developers chose to slow sales [to make sure there were minimal loan defaults] and they now want higher down payments so buyers have more skin in the game,” said Nussbaum.

In 2011 the close rate on U.S. timeshare sales rose nearly 5 percent.

Globally (2010 stats) there are 5,325 resorts in 106 countries that sold 774,369 intervals with $14 billion in sales at an average sale price of $18,000 per interval.

Nussbaum also called form tighter regulations to protect the consumer when it comes to the secondary sales market. He wants to make sure there are more specific rules on how a product gets recycled over time and they stay financially viable.

Wednesday, September 19, 2012
Glenn Haussman

Options abound in vacation homes

When it comes to vacation homes, there’s something for everyone.

You can own the whole thing or just a piece of it. Vacation homes are everywhere — in the mountains, in the city and from sea to shining sea. And there is evidence that after a six-year lull, sales of vacation homes are finally starting to gather steam.

While the primary home sector remained in the doldrums last year, sales of vacation homes rose 7 percent, according to the National Association of Realtors’ latest tally. Other forms of vacation ownership also are showing improvement. Sales of “fractionals,” an upscale category of shared ownership that includes multiweek intervals, private residence clubs and destination clubs, increased 4 percent in 2011, according to the annual count by Ragatz Associates.

Time-share sales were up 2.4 percent in 2011 and 14.1 percent, year over year, in the first quarter of 2012, according to the American Resort Development Association.

While the uptick in 2011 was “nominal,” says Richard Ragatz, who heads the consulting and research firm that bears his name, “a significant number of developers said that sales were better during the second half of 2011, giving the impression that the bleeding has finally stopped and we may be turning the corner.”

If you haven’t been in the vacation property market for a while, here’s what you’ll find:

Whole ownership. According to the Census Bureau, there are about 8 million vacation homes — recreational property purchased for personal use — in practically every burg and hamlet nationwide, and in some major cities too. (The total does not include the uncounted millions of vacation homes available worldwide.)

The choices are myriad. You can buy a small cabin in the woods, a retreat on the slopes, a beach bungalow or a condo in Gotham. The prices also range considerably, as do the headaches.

No one uses your place but you and your guests, which is usually a positive. But you pay for all the upkeep. And you pay for all the downtime when the house or apartment isn’t being used.

Time shares. More than 8 million people own a week or two at their favorite resorts. What’s more, 42 percent of last year’s time-share buyers were repeat buyers who were either adding to their weeks or moving up, perhaps to larger units or to more lavish properties. That’s a sign that despite the negative press, at least some people enjoy time sharing.

According to the American Resort Development Association, there are more than 1,500 time-share resorts with a total of nearly 195,000 units. As with location, time-share prices are all over the map. But sharing the same unit with 51 other owners is usually the least expensive way to own a vacation home. The average price per week was just over $15,000 in 2011.

Better yet, most resorts belong to exchange banks, where you can deposit your week at your home resort and take out time in a comparable spot elsewhere. So, as much as you may love your place, you are not stuck in that one spot every year. The amount of time purchased often is now expressed in “points” as opposed to weeks, allowing even greater flexibility.

On the other hand, time shares are a lousy investment. That’s why they are sold as a hedge against inflation, or “vacation insurance.” And they are difficult to resell, even at less than what you paid.

There is some evidence that developers are starting to embrace resales, which have been a black eye on the business. According to a survey by industry publication Perspective, two-thirds of respondents said developers need to create in-house resale programs, and 72 percent said resale information should be included in the original sales presentation.

Fractionals. These are upscale versions of time-share resorts, where you buy larger interests, typically in four-, eight- or 12-week chunks. Prices are also higher — the average last year was $131,000, according to Ragatz — and so are the monthly carrying costs, which can be hefty. But you get more usage and better exchange possibilities.

Private residence clubs. These are more luxurious yet — and more exclusive. The clubs offer fully deeded fractional ownership with all the services and benefits of a five-star hotel. As with other forms of shared ownership, you pay for only the time you actually need, typically three to six weeks. The average price: $254,000 per share, with annual fees averaging $6,650. There may be no more than 300 private residence clubs worldwide.

At The Palms on Costa Rica’s Pacific coast, the 33 two- and three-bedroom oceanfront town houses are being marketed as a mixture of full ownership and fractional ownership of one-eighth or one-tenth interests. A combination of whole ownership/private residence club is something many of the major properties are offering these days, sales manager Mark Randall said.

Whether you buy the entire unit at The Palms for $1.1 million or an eighth of one for $129,000, you get all the services, including the ability to trade places with owners in other properties. Obviously, full owners can visit anytime they like. But part-timers can usually grab five to six weeks or more, depending on availability and how flexible they can be.

“There’s no arbitrary limit on use, and owners are not penalized for how long they stay,” Randall said.

Destination clubs. Fewer in number — only six responded to the annual Ragatz survey — destination clubs give members access to a collection of vacation homes worldwide. The average membership fee: $273,000.

Consistent with other types of interval ownership, clubs offer different levels of reservation priority, personalized services and amenities, such as spas and private chefs.

Similar to membership choices available at country clubs, buyers can choose between equity or nonequity clubs. Either way, you get to enjoy all the benefits.

Copyright © 2012, Chicago Tribune

Vacation Ownership (Timeshare) Industry Report: 2012 Edition

Research and Markets has announced the addition of the “Vacation Ownership (Timeshare) Industry Report: 2012 Edition”report to their offering.

The vacation ownership or timeshare industry, which is a major segment of hospitality industry, provides significant growth opportunities in the future, driven by growing interest in vacationing and increasing disposable income. Developed countries like the US and Europe represent the major markets for vacation ownership. However, other developing countries in the Middle East and Asia Pacific region are also gaining popularity.

The global vacation ownership industry is currently in the recovery stage and both the demand and supply factors in the industry have recorded significant growth recently. However, the growth of demand in the industry is much faster compared to the supply side factors. Specifically, the increase in the factors like occupancy rates, average daily rate (ADR), and revenue per available room (RevPAR) have contributed to the growth of the industry.

Saving on future vacation costs is one of the main reasons behind the popularity of buying timeshare over hotel stays as owning timeshare properties makes much more financial sense for families travelling on a regular basis. Along with that, the availability of preferred locations also plays a significant role in choosing vacation ownership over hotel stays.

The vacation ownership industry in the US has witnessed decline in the overall sales during 2007 to 2009. However, in the last two years the industry has returned to its growth trajectory. Within the US, provinces like Florida, California, and Hawaii have gained popularity and witnessed significant footfalls of vacationers recently.

Publication Overview:

The report provides an analysis of the vacation ownership market. It discusses major market trends, growth drivers and challenges. It presents the competitive structure of the industry and profiles major players in the vacation ownership market with a discussion of their key business strategies.

Key Topics Covered:

1. Vacation Ownership: An Overview

1.1 Introduction

1.2 Benefits of Vacation Ownership

1.3 Working of the Timeshare Concept

1.4 Fractional Ownership

2. Vacation Ownership Market

2.1 Global Market

2.2 Vacation Ownership Market in the US

3. Key Trends

3.1 Strong Recovery of Timeshare Industry in the Developed Markets

3.2 Higher profitability in Buying Timeshare Compared to hotel Stays

3.3 Growing Popularity for Eco-Friendly Timeshare Resorts

4. Growth Drivers

4.1 Growing Tour Volume and Sales per Tour

4.2 Growing Aging Population

4.3 Increasing Worldwide Tourism

4.4 Improving Worldwide Economy

5. Challenges

5.1 Low Resale Value of Timeshare Properties

6. Vacation Ownership – Competitive Landscape

7. Company Profiles

8. Market Outlook

8.1 Market Forecast

8.2 Forecast Methodology

Companies Mentioned

- Hyatt Hotels

- Marriott International

- Starwood Hotels & Resorts Worldwide

- Wyndham Worldwide

For more information visit http://www.researchandmarkets.com/research/kjwspw/vacation_ownership

 

 

 


RDO3 2012: Going The Distance

It’s the definitive conference for everyone involved in the European timeshare and fractional industries, and this year RDO3 will be about Going The Distance – staying on course, staying the course, and preparing the ground for long term success. This September we will plan the way ahead towards a profitable future however challenging current conditions may be. Top experts will be on hand to share their personal insights on what our industry must do now to cultivate a successful future, based on their experience over the ups and downs of previous years.

As well as 2 days of highly focused conference sessions, RDO3 will include plenty of networking opportunities, as well as great social events.

Whatever your interest in the European timeshare and fractional industries, the 2012 RDO Conference Going The Distance is the European timeshare industry event of the year because it provides a unique opportunity for delegates to learn from top experts, and discuss and share experiences with fellow industry professionals.

Social Events

One of the things that make the RDO conference so special is the quality of the social activities that take place during the event. Not only are these great opportunities to relax and let your hair down, but it’s where you make valuable new friends and meet up with colleagues from all over Europe.

Conference Sessions

While previous years have been taken up with responding to European legislation and the economic crisis, this year’s theme, Going The Distance, will explore the challenges and increased opportunities we can expect over the next two to three years and why it’s so important to remember that a successful business strategy is about staying the distance and anticipating the future – not just the immediate road ahead.

This year we will be focusing on what it takes to really go the distance, spotlighting topics as diverse as Customer Loyalty Marketing, Tourism Trends, New Customers and “Re-filling the machine” and Online Media Distribution. Top key note speakers will give their take on what it means to them to “Go The Distance” and special guests and motivational speakers will share their personal insights on what it takes to be a leader, achiever – and a winner.

In addition to the planned programme, this year’s event will include two break-out sessions to tackle other pivotal issues in the shared ownership industry and delegates will also have ample time to network and make valuable new business contacts.

Marriott Vacation Club Forms Life Saving Partnership with Clean the World

Marriott Vacation Club, one of a global leader in vacation ownership and brand of Marriott Vacations Worldwide Corporation, announces a partnership with Clean the World Foundation, Inc., a leader in the global hygiene revolution.

Clean the World recycles partially used bars of soap and bottled amenities from resorts in the United States and distributes the new soap and hygiene kits to communities that lack access to these essential items.

Each day 9,000 children around the world die from diseases such as acute respiratory illness and diarrheal diseases which can be prevented by washing with soap. Clean the World has a mission to put soap in the hands of people who need it most to improve hygiene and sanitation conditions, to reduce the impact of disease and to promote better hygiene and living conditions worldwide.

“This is a great program that helps so many and we’re excited to be involved. To be able to repurpose an item that previously had been discarded to make such a difference to those in need is very rewarding,” said Lee Cunningham, Executive Vice President and Chief Operating Officer –North America and the Caribbean, Marriott Vacations Worldwide Corporation. “Our associates and resorts are committed to causes within our communities and beyond, and to children in need. Clean the World has powerfully brought both of these values together with the best bottom line result – saving lives,” said Cunningham.

As Marriott International reported, currently, 31 of 43 Marriott Vacation Club resorts in the United States have contributed over 9,800 lbs. of soap and 6,100 lbs. of bottled amenities which have been recycled at Clean the World’s three recycling facilities in North America. As a result, more than 52,500 clean bars of soap and hygiene kits have been distributed to 55 countries, diverting 8 tons of waste from landfills across the country.

“Marriott Vacation Club, our first timeshare partner, is a prime example of the true commitment we witness among our partners with regards to sustainability and social responsibility,” says Shawn Seipler, CEO and co-founder of Clean the World. “The Owners and guests who vacation in the timeshare villas can feel good knowing that their partially used amenities, which previously would have been discarded into landfills, are now being recycled and given to children and families in desperate need of hygiene products in the U.S. and worldwide.”

Can Online Hotel Review Sites Be Trusted? Yes, Say Most Britons

A recent survey by Netflights.com shows that despite recent doubts over the authenticity of online travel and hotel reviews, over 75% of UK travellers flying long haul do believe online reviews.

Despite the fact that TripAdvisor and a recent Channel 4 documentary questioning whether or not all reviews can be trusted have both been making headlines in the travel news lately, regarding doubts that some online reviews are not totally credible, 76% of those surveyed by Netflights said they rely heavily on site reviews when choosing where to stay on holiday.

Of the 550 travellers surveyed, all of whom have travelled long haul at least once in the last 12 months, the vast majority said that on the whole they found the content on online review sites to be a valuable guide.

Perhaps more encouraging for hoteliers and timeshare resort owners and operators is the fact that only 12% would rule out a hotel on the basis of one negative online review. However, 54% would choose alternative accommodations if two or more reviewers had indicated that service, facilities or another part of the holiday experience were not up to expectations. 18% claimed these sites only make up part of the hotel decision making process, and that other more traditional factors such as price and location were important.

Surprisingly, a tiny minority, less than 5% of respondents suspected that any content on review sites was biased in any way. A Netflights.com spokesperson said: “Our advice to our customers is always to consider the possible motives of online reviewers and bear in mind that human nature dictates that people are more likely to report a negative experience than a positive one. Seek the advice of family, friends or friends of friends as well as that of impartial travel professionals, whether over the phone or on the high street.”

 

 

The results of the survey are good news for online review sites including TripAdvisor as they battle to protect their reputations as a fair and impartial consumer champions. Now that postcards are slowly going the way of the dinosaur, social media such as Facebook and Twitter, with their facility to post photos of locations and resorts, are playing a major role in influencing people’s holiday choices and inspiring them – or not! – to try new destinations, based on the first hand holiday experiences of friends, colleagues and family members.

RCI.COM Makes Finding a Dream Vacation Easier and Faster for Members

New resort information and vacation recommendations make the vacation planning experience almost as much fun as the vacation itself

RCI, the global leader in vacation exchange and part of the Wyndham Worldwide (NYSE: WYN) family of brands, recently made new enhancements to the online searching and booking process to improve the member experience and make planning a vacation faster and easier.

“We know that our subscribing members are savvy consumers who like to do their research before choosing a vacation option,” said Gordon Gurnik, president, RCI. “To make this process easier, more immersive and fun, we have updated and expanded the information and tools available on our website in order to better showcase the high-quality resorts in RCI’s unparalleled network.”

With more than 4,000 affiliated resorts in nearly 100 countries in the RCI® network of affiliated resorts, the Company saw an opportunity to streamline the search process for members by creating a personalized vacation recommendation process using the latest technologies. This innovative new tool will comb through the available vacation inventory to present members with resorts that meet their specific preferences, and are similar to the resorts they have searched for or booked in the past. Subscribing members can still choose to search manually based on a wide variety of criteria.

“With the personalized vacation planning tool, it will be much faster and easier for members to sift through our diverse database to find the vacation experience they want,” continued Gurnik. “Planning and taking a vacation is an individualized process, and we want to take personal preferences into account to ensure that each member finds the vacation that is right for them.”

Another change that RCI Points® and RCI® Weeks subscribing members will notice is that there is more resort information available to them in one place. RCI has added more than 200 additional descriptive elements for each affiliated resort including information on the property, amenities, activities, accessibility, dining options, floor plans, bedding configurations, furnishings, room information and images, experiential descriptions, Google Map locations, weather data and more.

This additional information will help bring these properties to life and paint a complete picture of the vacation experiences available to RCI’s 3.7 million members. With the new updates, the information is shown to members in a simplified, clean format that makes researching resorts effortless. Additionally, members are now given the option to send their favorite exchange choices to friends by e-mail or share them on Facebook to make planning even easier for families and friends.